The series began August 25, 1949, on NBC Radio. Set in the Midwest, it starred Robert Young as the General Insurance agent Jim Anderson. His wife Margaret was first portrayed by June Whitley and later by Jean Vander Pyl. The Anderson children were Betty (Rhoda Williams), Bud (Ted Donaldson), and Kathy (Norma Jean Nilsson). Others in the cast were Eleanor Audley, Herb Vigran, and Sam Edwards. Sponsored through most of its run by General Foods, the series was heard Thursday evenings on NBC until March 25, 1954.