02-07-2018, 02:00 PM
Hope's career in broadcasting began on radio in 1934. His first regular series for NBC Radio was the Woodbury Soap Hour in 1937, on a 26-week contract. A year later, The Pepsodent Show Starring Bob Hope began, and Hope signed a ten-year contract with the show's sponsor, Lever Brothers. He hired eight writers and paid them out of his salary of $2,500 a week. The original staff included Mel Shavelson, Norman Panama, Jack Rose, Sherwood Schwartz, and Schwartz's brother Al. The writing staff eventually grew to fifteen. The show became the top radio program in the country. Regulars on the series included Jerry Colonna and Barbara Jo Allen as spinster Vera Vague. Hope continued his lucrative career in radio through to the 1950s, when radio's popularity began being overshadowed by the upstart television medium.