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Bing Crosby

The Bing Crosby Show for Chesterfield was a 30-minute musical variety old-time radio program starring entertainer Bing Crosby. The series ran on CBS Radio from 1949-1952. The series was sponsored by Chesterfield cigarettes and was usually recorded in Hollywood or San Francisco. Notable guest stars and appearances on the series included Peggy Lee, Ella Fitzgerald, Al Jolson, Bob Hope, Mary Martin, The Andrews Sisters, The Bell Sisters and The John Scott Trotter Orchestra. With Chesterfield cigarettes on board as Crosby's new sponsor after his stint with Philco on ABC Radio's Philco Radio Time, Bing returned to his original home on radio, CBS.[5] The network premiered The Bing Crosby Show for Chesterfield on Wednesday September 21, 1949 at 9:30 pm (Eastern) which was the time slot that series would remain in for its entire three-year run.


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